{"product_id":"fundamentals-of-school-marketing-johanna-m-lockhart-9781475829969","title":"Fundamentals of School Marketing","description":"Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketingprogram that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Johanna M. Lockhart\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1475829965\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781475829969\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/08\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 154\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d","brand":"Johanna M. Lockhart","offers":[{"title":"Paperback","offer_id":46670433288447,"sku":"9781475829969","price":35.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/fundamentals-of-school-marketing-johanna-m-lockhart-9781475829969","provider":"WR Book House","version":"1.0","type":"link"}