{"product_id":"fundraising-for-the-rest-of-allison-byers-9781962339254","title":"Fundraising for The Rest of Us","description":"\u003cp\u003eFundraising for The Rest of Us is the honest, tactical guide that Allison Byers wished she had when she was raising millions for her own startups.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is not a \"how to raise VC\" fantasy or a glossy \"how to hustle and tell a great story\" version. This is a real guide to raising capital while navigating bias, power dynamics, warm intros, and the invisible rules nobody explains.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book isn't for any one type of founder. It's for anyone who has ever thought: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\"I don't know what investors actually want from me in this meeting.\"\u003c\/li\u003e\n\u003cli\u003e\"I keep getting 'come back when...' and the goalposts keep moving.\"\u003c\/li\u003e\n\u003cli\u003e\"My business is solid. Why does fundraising feel like a personality test?\"\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAfter working with thousands of founders and investors to bridge the gap between startup idea and funding, Allison Byers saw that founders needed fundraising guidance based on \u003cem\u003ereal\u003c\/em\u003e, lived experience that reflects more than one narrow founder story. You will learn how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThink like an investor so your pitch actually lands.\u003c\/li\u003e\n\u003cli\u003eBuild a compelling deck using Allison's Core 10 Pitch Framework.\u003c\/li\u003e\n\u003cli\u003eChoose the right capital sources for your business (not just the loudest ones).\u003c\/li\u003e\n\u003cli\u003eHandle bias + pattern-matching without shrinking, spiraling, or pretending it isn't happening.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Rest of Us are most of us. We are creating companies, communities, and futures that reflect who we are.\u003c\/p\u003e\u003cp\u003eLet's make fundraising less mysterious, less lonely, and a lot more human.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book will be your guide.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Allison Byers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1962339254\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781962339254\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Damn Gravity Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 504\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.25d","brand":"Allison Byers","offers":[{"title":"Hardcover","offer_id":48517194514687,"sku":"9781962339254","price":32.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bfcbd7d5-f6cf-4ffb-af70-39b508e35ff1.jpg?v=1778730535","url":"https:\/\/www.whiterainbookhouse.com\/products\/fundraising-for-the-rest-of-allison-byers-9781962339254","provider":"WR Book House","version":"1.0","type":"link"}