{"product_id":"funny-and-true-beck-whitley-9798293929450","title":"Funny And True: Why the Things We Click Go Viral","description":"\u003cp\u003eWhat makes a goofy meme about cereal beat a million-dollar Super Bowl ad? Why does one five-second video skyrocket into everyone's group chats while a polished campaign barely gets a like? In \u003ci\u003eFunny and True\u003c\/i\u003e, Beck Whitley cracks open the psychology, storytelling, and science behind the content we can't help but share. This isn't just a book-it's your playbook for understanding what grabs attention, holds it, and spreads like wildfire.\u003c\/p\u003e\u003cp\u003eBacked by neuroscience, real-world case studies, and interviews with meme-makers, marketers, and music producers, this book reveals the invisible forces behind virality. From the dopamine-fueled power of humor to the cultural glue of fandoms and the magic of the 15-second music hook, \u003ci\u003eFunny and True\u003c\/i\u003e gives you a front-row seat to how modern content works. You'll learn how mirror neurons react to relatable posts, why memes feel like inside jokes with the world, and how even nostalgia becomes a viral tool when used right.\u003c\/p\u003e\u003cp\u003eWhether you're a creator trying to grow your following, a brand trying to break through the noise, a teacher looking to engage digital-native students, or just a curious scroller wondering \"why is this trending?\", this book is your essential toolkit. With interactive frameworks like the FLOCK Code and the Three-Beat Relatability Test, you won't just read about shareability-you'll start creating it.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eFunny and True\u003c\/i\u003e is smart, entertaining, and designed to make you think differently about every post, meme, video, and comment thread. You'll never scroll the same way again. Ready to go viral on purpose? Let's do it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Beck Whitley\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798293929450\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/24\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.27d","brand":"Beck Whitley","offers":[{"title":"Paperback","offer_id":49083630584063,"sku":"9798293929450","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/funny-and-true-beck-whitley-9798293929450","provider":"WR Book House","version":"1.0","type":"link"}