{"product_id":"future-hype-bob-seidensticker-9781576753705","title":"Future Hype: The Myths of Technology Change","description":"Everyone knows that today's rate of technological change is unprecedented. With technological breakthroughs from the Internet to cell phones to digital music and pictures, everyone knows that the social impact of technology has never been as profound. \u003cp\u003e\u003c\/p\u003e But everyone is wrong. In fact, the pace of change \u003ci\u003eisn't\u003c\/i\u003e notably faster than in times past and most \"revolutionary\" technologies are just refinements of past breakthroughs. Using dozens of entertaining examples, high-tech industry veteran Bob Seidensticker debunks nine technology myths, proving that: \u003cp\u003e\u003c\/p\u003e The rate of change is \u003ci\u003enot\u003c\/i\u003e exponential (myth #1), \u003cbr\u003e Important new products don't arrive any faster than they ever have (myth #3), \u003cbr\u003e The Internet doesn't really change everything (myth #8), and much more. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eFuture Hype\u003c\/i\u003e exposes the hidden costs of technology and will help both consumers and businesses take a shrewder position when the next 'essential' innovation is trotted out.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bob Seidensticker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1576753700\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781576753705\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berrett-Koehler Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/09\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.04h x 6.06w x 0.73d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 05\/01\/2006 pg. 117\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 07\/01\/2006 pg. 53\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 09\/01\/2006 pg. 118\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 11\/01\/2006 pg. 500\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 06\/01\/2007 pg. 1656","brand":"Bob Seidensticker","offers":[{"title":"Paperback","offer_id":44073771237631,"sku":"9781576753705","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_617d1e74-2214-4a8e-9bfd-25bd4027e071.jpg?v=1685449805","url":"https:\/\/www.whiterainbookhouse.com\/products\/future-hype-bob-seidensticker-9781576753705","provider":"WR Book House","version":"1.0","type":"link"}