{"product_id":"future-proofing-travel-caroline-bremner-9781398619173","title":"Future-Proofing Travel: How to Create a Resilient and Sustainable Industry","description":"\u003cp\u003e\u003cb\u003eEvolving traveller expectations, pressures to reduce emissions and a need to preserve popular destinations from over-tourism and climate change are creating untold disruption in the travel industry. The industry cannot continue to grow unchecked and wholesale transformation is required.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eFuture-proofing Travel \u003c\/b\u003e\u003c\/i\u003econsiders current travel trends in consumer expectations for greener and more experiential travel alongside the demands from local communities and industry-led initiatives to meet government pledges of lower emissions. It explores how business leaders in tourism and hospitality services must adapt their offerings to remain relevant in a competitive environment where sustainability and technology are no longer nice-to-haves. Explore data-driven and holistic solutions for travel industry professionals to transform their businesses to be more purposeful and sustainable with this book. \u003cp\u003e\u003c\/p\u003eWhile there is no one pathway to success, \u003cb\u003e\u003ci\u003eFuture-proofing Travel\u003c\/i\u003e \u003c\/b\u003eshows how travel companies and destinations are currently adapting their practices to be more sustainable while also elevating the traveller experience. Using real-world examples from leading brands such as Airbnb, Marriott, Booking.com and Intrepid Travel this book maps out how travel brands and destinations can accelerate their positive actions through digitalization and green innovation to regenerate local communities, retain consumer loyalty and increase long-term profits sustainably into the future.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Caroline Bremner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398619175\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398619173\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/25\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Caroline Bremner","offers":[{"title":"Paperback","offer_id":46640915611903,"sku":"9781398619173","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8f6523f8-ef7b-4d77-a0f8-493a54dda5ca.jpg?v=1740670834","url":"https:\/\/www.whiterainbookhouse.com\/products\/future-proofing-travel-caroline-bremner-9781398619173","provider":"WR Book House","version":"1.0","type":"link"}