{"product_id":"gaining-influence-in-public-relations-bruce-k-berger-9780805852929","title":"Gaining Influence in Public Relations: The Role of Resistance in Practice","description":"\u003cem\u003eGaining Influence in Public Relations \u003c\/em\u003eexplores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce K. Berger,Bryan H. Reber\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0805852921\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780805852929\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/22\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 290\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.29h x 6.46w x 0.79d","brand":"Bruce K. Berger","offers":[{"title":"Hardcover","offer_id":47452530442495,"sku":"9780805852929","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cb0baa62-14d4-4e0b-ba48-a2bff6c3bbab.jpg?v=1761928973","url":"https:\/\/www.whiterainbookhouse.com\/products\/gaining-influence-in-public-relations-bruce-k-berger-9780805852929","provider":"WR Book House","version":"1.0","type":"link"}