{"product_id":"game-theory-mark-d-donnelly-9781956688689","title":"Game Theory: Because the Market Doesn't Sit Still","description":"\u003cp\u003eMost marketing strategies don't fail because they're wrong. They fail because someone else reacts.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGame Theory: Because the Market Doesn't Sit Still \u003c\/em\u003eis a sharp, accessible guide to strategic thinking in markets where competitors adapt, customers learn, and incentives quietly shape behavior. Drawing on the core ideas of game theory, behavioral economics, and organizational behavior, this book explains why smart strategies so often produce predictable surprises.\u003c\/p\u003e\u003cp\u003eWritten in a graybeard, whiteboard-first voice, the book avoids equations and academic jargon in favor of clarity, humor, and hard-earned insight. It explores how signals, incentives, credibility, reputation, and repetition shape outcomes over time, and why \"best practice\" often traps entire industries in comfortable stalemates.\u003c\/p\u003e\u003cp\u003eThis book is for marketers, strategists, and leaders who want strategies that hold up after the market responds. It's not about clever tricks or quick wins. It's about thinking one move further than the room - and designing strategies that still make sense when other people get their turns.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark D. Donnelly\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1956688684\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781956688689\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rock \/ Paper \/ Safety Scissors\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/31\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 94\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.26d","brand":"Mark D. Donnelly","offers":[{"title":"Paperback","offer_id":48447286444287,"sku":"9781956688689","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ffee37ef-cb4e-43c4-a87f-406b46d8af09.jpg?v=1777230095","url":"https:\/\/www.whiterainbookhouse.com\/products\/game-theory-mark-d-donnelly-9781956688689","provider":"WR Book House","version":"1.0","type":"link"}