{"product_id":"gamechanger-manifesto-larry-popelka-9781105576263","title":"GameChanger Manifesto","description":"The consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to creating and building brands has changed. You don't need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Larry Popelka\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1105576264\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781105576263\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/19\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 108\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Larry Popelka","offers":[{"title":"Hardcover","offer_id":48065346011391,"sku":"9781105576263","price":34.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_306b40d6-9f7a-4b4f-a631-b19128010b96.jpg?v=1768674589","url":"https:\/\/www.whiterainbookhouse.com\/products\/gamechanger-manifesto-larry-popelka-9781105576263","provider":"WR Book House","version":"1.0","type":"link"}