{"product_id":"games-customers-play-ramesh-dorairaj-9780143442141","title":"Games Customers Play","description":"\u003cp\u003eAre you coming across clients who no longer believe in win-win deals? Do you think customers are negotiating even harder? Do you have a feeling that you are playing a different game now?\u003cbr\u003eBusiness has been an endless series of games played by buyers and sellers-with one difference. Both sides could win at the same time. \u003cbr\u003eBut somewhere along the way, many customers have changed the rules of these games in their favour. As a seller, when do you give in and when do you hold back? When do you walk away? Do you search for other markets? Or do you grin and bear it in the hope of better times? \u003cbr\u003eIn \u003ci\u003eGames Customers Play, \u003c\/i\u003eRamesh Dorairaj shows you how to spot such games and change the rules to your advantage. So that it doesn't matter what the deal is, you will always win!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ramesh Dorairaj\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0143442147\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780143442141\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e India Portfolio\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/15\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Ramesh Dorairaj","offers":[{"title":"Paperback","offer_id":48587610521855,"sku":"9780143442141","price":14.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/games-customers-play-ramesh-dorairaj-9780143442141","provider":"WR Book House","version":"1.0","type":"link"}