{"product_id":"ganga-reimagining-rejuvenating-reconnection-rajiv-ranjan-mishra-9789355201997","title":"Ganga Reimagining Rejuvenating Reconnection","description":"\u003cp\u003e Ganga means different things to different people-she's the river, \u003c\/p\u003e\u003cp\u003e the life-giver, the mother and the Goddess.\u003c\/p\u003e\u003cp\u003e Apart from being India's longest and most revered river, Ganga and her \u003c\/p\u003e\u003cp\u003e tributaries traverse eleven states and provide livelihood to nearly 43 per cent \u003c\/p\u003e\u003cp\u003e Indians. Despite being so special, Ganga has been getting polluted, with \u003c\/p\u003e\u003cp\u003e its ecology and flow endangered. Many initiatives to clean the river ended \u003c\/p\u003e\u003cp\u003e up either being hugely inadequate or dismal failures.\u003c\/p\u003e\u003cp\u003e The dilemma before the new team of National Mission for Clean Ganga \u003c\/p\u003e\u003cp\u003e was not just the enormity of the task, but also having to bear the scar of \u003c\/p\u003e\u003cp\u003e past failures. This haunting legacy stayed with them every step of the way \u003c\/p\u003e\u003cp\u003e in their long, complex and daunting journey.\u003c\/p\u003e\u003cp\u003e So, how do you even begin to think of re-imagining, rejuvenating and \u003c\/p\u003e\u003cp\u003e reconnecting with Ma Ganga? From the beginning, the team adopted a \u003c\/p\u003e\u003cp\u003e radically different and holistic approach to resolve the 'wicked problem' \u003c\/p\u003e\u003cp\u003e while dealing with multiple stakeholders and their clash of ideas on the \u003c\/p\u003e\u003cp\u003e road ahead. \u003c\/p\u003e\u003cp\u003e This insider's account by two change-makers chronicles this long and complex \u003c\/p\u003e\u003cp\u003e journey so far transcending the challenges of over abstraction of water, \u003c\/p\u003e\u003cp\u003e pollution abatement, bringing behavioural change and making collaborative \u003c\/p\u003e\u003cp\u003e partnerships to achieve their goals. More importantly, it brought back some \u003c\/p\u003e\u003cp\u003e of the love and respect of the people for its Mother and Goddess. \u003c\/p\u003e\u003cp\u003e The authors are categorical that the task is not yet over, much more needs \u003c\/p\u003e\u003cp\u003e to be done. However, the successful journey so far, as demonstrated by the \u003c\/p\u003e\u003cp\u003e findings of this book, is a testament to the fact that a job well begun is \u003c\/p\u003e\u003cp\u003e not just half done, but also provides a road map for the future successes. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rajiv Ranjan Mishra, Puskal Upadhyay\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9355201990\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789355201997\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rupa\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/15\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 378\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.00d","brand":"Rajiv Ranjan Mishra","offers":[{"title":"Hardcover","offer_id":46233101664511,"sku":"9789355201997","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0f921626-8897-453d-912a-19cfc29b049f.jpg?v=1728992072","url":"https:\/\/www.whiterainbookhouse.com\/products\/ganga-reimagining-rejuvenating-reconnection-rajiv-ranjan-mishra-9789355201997","provider":"WR Book House","version":"1.0","type":"link"}