{"product_id":"gen-x-mary-ellen-dugan-9781966333081","title":"Gen X: The X Factor for Growth","description":"\u003cstrong\u003eUNLOCKING THE $2.4 TRILLION GEN X OPPORTUNITY\u003c\/strong\u003e\u003cp\u003e\u003cem\u003eGen X: The X Factor for Growth\u003c\/em\u003e shines a spotlight on the 65 million Americans born between 1965 and 1980-an overlooked powerhouse with $2.4 trillion in annual spending power. Representing over 30% of the workforce, Gen Xers juggle funding their kids' education, caring for aging parents, and financing everyone's mobile plans. They're also the OGs of technology, shaping the digital revolution from the dot-com era to the rise of AI. And, notably, more than 50% of Fortune 500 CEOs are Gen Xers.\u003c\/p\u003e\u003cp\u003eSo why isn't anyone talking about them?\u003c\/p\u003e\u003cp\u003eOften dismissed as the \"lost generation,\" \u003cstrong\u003e\u003cem\u003eGen X is quietly redefining Work\u003c\/em\u003e\u003c\/strong\u003e, \u003cstrong\u003e\u003cem\u003epioneering new Wealth-building strategies\u003c\/em\u003e\u003c\/strong\u003e, and \u003cstrong\u003e\u003cem\u003edriving the Wellness revolution\u003c\/em\u003e\u003c\/strong\u003e. This book reveals the untapped potential of this dynamic cohort through case studies, data-driven insights, and go-to-market strategies.\u003c\/p\u003e\u003cp\u003eDiscover how Gen Xers' loyalty, adaptability, and purchasing power can transform your business. \u003cem\u003eGen X: The X Factor for Growth \u003c\/em\u003eis the guide to leveraging this overlooked economic force for unparalleled impact.\u003c\/p\u003e\u003cstrong\u003eIt's time to harness the X factor.\u003c\/strong\u003e\u003cp\u003e\u003cem\u003eNote: the hardcover version has full color graphics, while the paperback is a black-and-white version. \u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mary Ellen Dugan, Julia Fitzgerald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1966333080\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781966333081\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Redwood Publishing, LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/11\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 268\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.73d","brand":"Mary Ellen Dugan","offers":[{"title":"Paperback","offer_id":46907062288639,"sku":"9781966333081","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8fa5d047-9d44-4443-af3f-6a344b819a5d.jpg?v=1748772201","url":"https:\/\/www.whiterainbookhouse.com\/products\/gen-x-mary-ellen-dugan-9781966333081","provider":"WR Book House","version":"1.0","type":"link"}