{"product_id":"gender-advertising-nourmohammadi-neda-9783659296833","title":"Gender Advertising: Women Stereotypes in Print Advertisements","description":"The intense use of female images in print media can be seen almost everywhere today. Women's stereotypes all over pages of magazines, newspapers, catalogues and etc; they are all along the streets on billboards, flyers, and stands. Print media like print advertisements incorporate social messages within their design and visual elements. This remains unquestioned. Therefore it seems relevant to explore such an approach in detail and to investigate the roots of the use of such stereotypes. There are six theories related to the women stimuli in print advertising field. These theories are: Gender self-Schema, Arousal Theory, Selective perception, Self-concept, Distraction, and Aggression theory. With the help of these theories one can closely observe the distractive points behind women depictions in print advertisements.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nourmohammadi Neda\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 365929683X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783659296833\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e LAP Lambert Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/07\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 60\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.22lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.14d","brand":"Nourmohammadi Neda","offers":[{"title":"Paperback","offer_id":48440370397439,"sku":"9783659296833","price":52.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_46e90472-4473-494c-a8f5-99837e35f651.jpg?v=1777182003","url":"https:\/\/www.whiterainbookhouse.com\/products\/gender-advertising-nourmohammadi-neda-9783659296833","provider":"WR Book House","version":"1.0","type":"link"}