{"product_id":"generating-breakthrough-new-product-ideas-scott-j-edgett-9780973282726","title":"Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel","description":"Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott J. Edgett, Robert G. Cooper\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 097328272X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780973282726\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Product Development Institute Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/14\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 270\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.57d","brand":"Scott J. Edgett","offers":[{"title":"Paperback","offer_id":44120468062463,"sku":"9780973282726","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_27bba79e-7949-42d9-861f-b6d6b66f3ea4.jpg?v=1687414486","url":"https:\/\/www.whiterainbookhouse.com\/products\/generating-breakthrough-new-product-ideas-scott-j-edgett-9780973282726","provider":"WR Book House","version":"1.0","type":"link"}