{"product_id":"generation-advantage-how-to-attract-marc-s-compeau-9798904193805","title":"Generation Advantage, How to Attract, Lead, and Inspire Traditionalists, Boomers, Gen X, Millennials, and Gen Z","description":"A clear-eyed, humane guide to the generations sharing today's marketplace and workplace, this book traces how history, culture, technology, and economics shape the values and instincts of Traditionalists through Gen Z. Blending research with vivid examples, it explores how different age groups buy, work, trust, lead, and seek meaning-without collapsing people into clichés. Practical yet thoughtful, it offers leaders, marketers, and culture builders a wiser way to understand behavior, earn loyalty, strengthen teams, and create experiences rooted in respect, credibility, and real connection. In a fragmented age, it argues, genuine understanding is the strongest strategy of all.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc S. Compeau\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798904193805\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Spines\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/19\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"Marc S. Compeau","offers":[{"title":"Hardcover","offer_id":49174578888959,"sku":"9798904193805","price":31.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/generation-advantage-how-to-attract-marc-s-compeau-9798904193805","provider":"WR Book House","version":"1.0","type":"link"}