{"product_id":"generation-of-aromas-and-flavours-alice-vilela-9781789844528","title":"Generation of Aromas and Flavours","description":"Consumer product acceptance and market success are dependent on the product's aroma\/flavour. Flavours can be produced through chemical synthesis, microbial biocatalysis or by extraction from plants and animal sources. In recent times, chemical synthesis is not as desirable as this is not eco-friendly. So, in the food industry, natural ingredients are added to preparations for efficiency, softness or emotional appeal. Microbiology, bioengineering and biochemistry have enabled the elucidation of metabolic pathways; genetic engineering is expected to help in identifying metabolic blockages and creating novel high-yielding strains, while proteomics help in the application of analytical techniques. All these sciences, old and new, will lead to innovative ideas in the quest for better, sustainable and consumer-approved flavours and aromas.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alice Vilela\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1789844525\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781789844528\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Intechopen\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/14\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 82\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.25d","brand":"Alice Vilela","offers":[{"title":"Hardcover","offer_id":48445727506687,"sku":"9781789844528","price":129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_464b2953-cf4b-4ab4-ad34-f5df7e8320c4.jpg?v=1777220277","url":"https:\/\/www.whiterainbookhouse.com\/products\/generation-of-aromas-and-flavours-alice-vilela-9781789844528","provider":"WR Book House","version":"1.0","type":"link"}