{"product_id":"genetically-modified-language-guy-cook-9780415314688","title":"Genetically Modified Language: The Discourse of Arguments for GM Crops and Food","description":"\u003cp\u003eThe GM debate is as much a war of words as of facts. Food and farming are being changed forever - yet whether for good or bad is the subject of an increasingly bitter argument. Those promoting GM have mounted an intense campaign, characterising their opponents as terrorists and Luddites, governed by ignorance, irrationality and hysteria. Yet public opinion remains unconvinced and antagonistic. As the argument intensifies and the voices on all sides get louder, \u003cem\u003eGenetically Modified Language\u003c\/em\u003e cuts through the confusion and controversy to the issues and ideology at the heart of the disagreement. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eGuy Cook subjects the language of the case for GM to a careful and detailed examination. He looks in turn at the persuasive strategies used by politicians, scientists, the media, biotechnology corporations, and supermarkets, showing how their arguments mix together scientific, commercial, ethical and political criteria, and are seldom as factual and straightforward as they claim. Through analyses of recurrent words and phrases, and of the constant comparisons made with other international issues, he shows how the GM debate has become inseparable from the wider political conflicts of our time. In a final chapter he turns to public reactions to all of the arguments. \u003cp\u003e\u003c\/p\u003eThroughout this analysis, the campaign for GM is seen as exemplifying disturbing trends in the contemporary use of language for public information. Language which purports to seek clarity and neutrality, and to be a vehicle for informed democratic debate, is in fact achieving the opposite effects: obscuring the issues and manipulating opinion. \u003cp\u003e\u003c\/p\u003eWritten in a clear, accessible style and drawing on illustrative examples, \u003cem\u003eGenetically Modified Language\u003c\/em\u003e is an insightful look at how language shapes our opinions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guy Cook\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415314682\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415314688\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.42h x 5.54w x 0.52d","brand":"Guy Cook","offers":[{"title":"Paperback","offer_id":48136071610623,"sku":"9780415314688","price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_772fd49b-98f0-4979-a8dc-f32cc30ba0a9.jpg?v=1770160318","url":"https:\/\/www.whiterainbookhouse.com\/products\/genetically-modified-language-guy-cook-9780415314688","provider":"WR Book House","version":"1.0","type":"link"}