{"product_id":"get-social-michelle-carvill-9780749482558","title":"Get Social: Social Media Strategy and Tactics for Leaders","description":"\u003cp\u003e\u003cb\u003eFINALIST\u003c\/b\u003e\u003cb\u003e: \u003c\/b\u003e Business Book Awards 2019 - Leadership Category \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBusiness leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? \u003cb\u003e\u003ci\u003eGet Social \u003c\/i\u003e\u003c\/b\u003euntangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eGet Social\u003c\/i\u003e\u003c\/b\u003e guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. \u003cb\u003eMichelle Carvill\u003c\/b\u003e helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. \u003cbr\u003eAlong with a social CEO health check, \u003cb\u003e\u003ci\u003eGet Social\u003c\/i\u003e\u003c\/b\u003e offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michelle Carvill\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749482559\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749482558\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/29\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.80d","brand":"Michelle Carvill","offers":[{"title":"Paperback","offer_id":44059627618559,"sku":"9780749482558","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_75eb889d-3692-4c1a-b9b8-55c7eeb9a007.jpg?v=1685059373","url":"https:\/\/www.whiterainbookhouse.com\/products\/get-social-michelle-carvill-9780749482558","provider":"WR Book House","version":"1.0","type":"link"}