{"product_id":"get-the-memo-gui-athia-9789893361122","title":"Get the M.E.M.O.: Focus or Fail in the Age of Opinion. Master M.E.M.O.: The 4-Step Framework for Deciding with Confidence","description":"\u003cp\u003e\u003cstrong\u003eGet the M.E.M.O.(R) Decide with Confidence or Fail in the Age of Opinion\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn today's opinion-driven world, leaders face pressure to decide faster than ever - and mistakes come at a higher cost.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen trust feels fragile, and noise skews priorities, you need a system that cuts through the chaos.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGui Athia, former Nike VP and trusted advisor to global leaders, introduces the \u003cstrong\u003eM.E.M.O. Framework\u003c\/strong\u003e - a practical system designed for leaders navigating uncertainty, complexity, and risk.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow M.E.M.O. Helps You Win\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e✅ \u003cstrong\u003eMAP\u003c\/strong\u003e - Define your Trust Pillars by aligning values, stakeholder expectations, and goals.\u003c\/p\u003e\u003cp\u003e✅ \u003cstrong\u003eEXECUTE\u003c\/strong\u003e - Drive decisions through your Trust Pillars, minimizing mistakes under pressure.\u003c\/p\u003e\u003cp\u003e✅ \u003cstrong\u003eMEASURE\u003c\/strong\u003e - Track progress, manage risks, and ensure alignment with your organization's reputation.\u003c\/p\u003e\u003cp\u003e✅ \u003cstrong\u003eOPTIMIZE\u003c\/strong\u003e - Refine strategies and reinforce your Trust Pillars to build lasting trust.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour \u003cstrong\u003eTrust Pillars\u003c\/strong\u003e define your credibility, ensuring decisions align with values and goals.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBased on Real-World Experience\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith 30+ years in Fortune 500 leadership, Gui Athia combines practical insights with real-world cases - including the relatable story of Kallys Food, a company navigating reputation risks and leadership pressure.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Read Get the M.E.M.O.?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eTired of repeating mistakes?\u003c\/strong\u003e M.E.M.O. reveals how to break the cycle.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eStruggling with noise and shifting priorities?\u003c\/strong\u003e M.E.M.O. defines what counts.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eFacing pressure to decide fast with lasting impact?\u003c\/strong\u003e M.E.M.O. helps you stay focused.\u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eConcerned about protecting trust?\u003c\/strong\u003e M.E.M.O. builds stronger Trust Pillars to safeguard your credibility.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDecide with confidence. Lead with trust. Build what lasts.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gui Athia\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9893361125\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789893361122\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Age of Opinion\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 276\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"Gui Athia","offers":[{"title":"Hardcover","offer_id":48217685917951,"sku":"9789893361122","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_332bf7c6-d673-479a-87bb-7f1912a4b2e9.jpg?v=1771998777","url":"https:\/\/www.whiterainbookhouse.com\/products\/get-the-memo-gui-athia-9789893361122","provider":"WR Book House","version":"1.0","type":"link"}