{"product_id":"get-to-the-point-thejendra-b-s-9781478370215","title":"Get to the Point! - A Short and Snappy Guide","description":"\u003cp\u003e\u003cb\u003eQ: What is this book about?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA: \u003c\/b\u003e \u003ci\u003eGet to the Point\u003c\/i\u003e is a short, sharp, no-nonsense guide that helps you escape the toxic trap of modern business jargon. It teaches you how to reject corporate gobbledygook and embrace clear, simple, powerful communication in the workplace. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eQ: Who is this book for?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA: \u003c\/b\u003e For anyone overwhelmed by buzzwords, baffling reports, and pretentious corporate language. It's for executives, managers, employees, and professionals who are tired of scratching their heads at phrases like \"synergy,\" \"value-add,\" \"leverage,\" \"paradigm,\" \"core competency,\" and \"horizontal solutions.\" \u003cp\u003e\u003c\/p\u003e\u003cb\u003eQ: What problems does this book address?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA: \u003c\/b\u003e The book tackles the real damage caused by jargon: confusion, miscommunication, wasted time, poor decisions, and the mistaken belief that complicated language equals intelligence. It shows how jargon encourages foolishness, slows down work, and destroys clarity. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eQ: What will I learn?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA: \u003c\/b\u003e You will learn how to simplify your communication, avoid unnecessary complexity, speak clearly, and write in a way that everyone understands. You will also learn how to become a better listener so you can decode jargon, challenge unclear language, and demand clarity from others. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eQ: Why is simplicity so important in business communication?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA: \u003c\/b\u003e Because simplicity leads to faster decisions, fewer misunderstandings, stronger teamwork, and sharper thinking. As the book explains, simplicity is not a lack of sophistication, it \u003ci\u003eis\u003c\/i\u003e sophistication. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eQ: What topics and chapters does the book cover?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA: \u003c\/b\u003e It includes: \u003cul\u003e\n\u003cli\u003e\n\u003ci\u003eThe Gobbledygook\u003c\/i\u003e - identifying nonsense\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Risks of Jargon\u003c\/i\u003e - how jargon harms your career and workplace\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eIf you are the Communicator\u003c\/i\u003e - how to speak and write with clarity\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eIf you are the Listener\u003c\/i\u003e - how to spot, challenge, and cut through jargon\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thejendra B. S.\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1478370211\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781478370215\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/06\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 54\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.13d","brand":"Thejendra B. S.","offers":[{"title":"Paperback","offer_id":48436736164095,"sku":"9781478370215","price":6.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_36f63b5d-b4c0-4b0f-9d2a-2fbb083119ca.jpg?v=1777157441","url":"https:\/\/www.whiterainbookhouse.com\/products\/get-to-the-point-thejendra-b-s-9781478370215","provider":"WR Book House","version":"1.0","type":"link"}