{"product_id":"getting-price-right-gerald-smith-9780231190701","title":"Getting Price Right: The Behavioral Economics of Profitable Pricing","description":"\u003cp\u003e\u003cb\u003eWinner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHow do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable? \u003cp\u003e\u003c\/p\u003eCombining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes--a firm's or manager's pricing orientation--results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows how to identify and remove the psychological blinders that cause suboptimal decisions and policies. Smith details how to improve pricing orientation by combining the soft behavioral skills that intuitively shape and refine pricing practice with the hard analytic skills that guide and structure pricing strategy. The result is more rational and more profitable pricing--with respect to not only revenue and profitability but also employee productivity and customer satisfaction. \u003cp\u003e\u003c\/p\u003eOffering an accessible and actionable model, \u003ci\u003eGetting Price Right \u003c\/i\u003eis the first book to apply behavioral economics to managerial price setting. It is a must-read for corporate business leaders, thought leaders, and professionals interested in advances in pricing and for managers, entrepreneurs, proprietors, and small and midsize business owners whose everyday work involves pricing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gerald Smith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0231190700\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780231190701\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Columbia Business School Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/12\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.60w x 1.70d","brand":"Gerald Smith","offers":[{"title":"Hardcover","offer_id":44048899965183,"sku":"9780231190701","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2fa248a1-d2fc-4056-97ab-10cc38ac2133.jpg?v=1684998464","url":"https:\/\/www.whiterainbookhouse.com\/products\/getting-price-right-gerald-smith-9780231190701","provider":"WR Book House","version":"1.0","type":"link"}