{"product_id":"getting-started-with-demand-generation-matt-berringer-9781793986801","title":"Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk","description":"B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, companies need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, \u003cb\u003eGetting Started with Demand Generation\u003c\/b\u003e provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities. \u003cbr\u003e\u003cb\u003eYou will learn: \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e- How to create successful sales and marketing alignment that powers growth and delivers results \u003cbr\u003e- Specific strategy, channels, and tactics to build and optimize your demand generation program \u003cbr\u003e- How to avoid common mistakes and pitfalls that can derail your program and demoralize your team \u003cbr\u003e- What to look for when building your demand generation team \u003cbr\u003e- Lessons and key considerations for working inbound and outbound together \u003cbr\u003e- Metrics and benchmarks for analyzing your program's effectiveness \u003cbr\u003e- Key projects and deliverables to get your program up and running \u003cbr\u003e- And much more \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matt Berringer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1793986800\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781793986801\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/03\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Matt Berringer","offers":[{"title":"Paperback","offer_id":43984349167871,"sku":"9781793986801","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ade3ee91-c863-41a3-99a9-f57017596871.jpg?v=1683271873","url":"https:\/\/www.whiterainbookhouse.com\/products\/getting-started-with-demand-generation-matt-berringer-9781793986801","provider":"WR Book House","version":"1.0","type":"link"}