{"product_id":"global-applications-of-the-internet-arshi-naim-9781668481677","title":"Global Applications of the Internet of Things in Digital Marketing","description":"In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Arshi Naim\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1668481677\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781668481677\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e IGI Global\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/23\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 440\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.89d","brand":"Arshi Naim","offers":[{"title":"Paperback","offer_id":44365144228095,"sku":"9781668481677","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dfaa785c-b139-4502-bf53-f02d839cb576.jpg?v=1697056871","url":"https:\/\/www.whiterainbookhouse.com\/products\/global-applications-of-the-internet-arshi-naim-9781668481677","provider":"WR Book House","version":"1.0","type":"link"}