{"product_id":"global-content-marketing-pam-didner-9780071840972","title":"Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works","description":"Engage Customers Around the World with Cross-Regional Content Marketing\u003cp\u003eTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consumecontent. \u003ci\u003eGlobal Content Marketing\u003c\/i\u003e takes you step-by-step through the process of creating and refining your strategies to meet this new reality.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLEARN HOW TO: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate content that engages people--regardless of their country and culture\u003c\/li\u003e\n\u003cli\u003eIdentify key actions and strategies to apply to your projects\u003c\/li\u003e\n\u003cli\u003eConnect \"dots\" that others don't see and connect them in ways you never thought of before\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003e\"Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us.\"\u003c\/i\u003e -- DOUG KESSLER, Creative Director, Velocity\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"A valuable guide to developing and distributing your global content effectively.\"\u003c\/i\u003e -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"This book is the blueprint for engineering a modern scalable content marketing operation.\"\u003c\/i\u003e -- PAWAN DESHPANDE, CEO, Curata\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P's developed by Pam Didner. Read it and take your content strategy to the whole new level.\"\u003c\/i\u003e -- EKATERINA WALTER, author of \u003ci\u003eThink Like Zuck\u003c\/i\u003e and coauthor of \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pam Didner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071840974\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071840972\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.70d\u003c\/p\u003e","brand":"Pam Didner","offers":[{"title":"Paperback","offer_id":43946200105215,"sku":"9780071840972","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_ef249c65-2c3f-4120-835f-c998993d5545.jpg?v=1681511999","url":"https:\/\/www.whiterainbookhouse.com\/products\/global-content-marketing-pam-didner-9780071840972","provider":"WR Book House","version":"1.0","type":"link"}