{"product_id":"global-expansion-go-to-market-strategies-for-jan-buis-9798301535567","title":"Global Expansion Go-to-Market Strategies for Scale-Ups: The proven guideline for successfull international expansion","description":"\u003cp\u003e\u003cb\u003eIs global expansion of your business becoming inevitable?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHave previous global expansion efforts failed?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAre there too many unknowns in your global expansion strategy?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis book, titled\u003ci\u003e Global Expansion Go-to-Market Strategies for Scale-Ups\u003c\/i\u003e, is a comprehensive guide structured into four essential steps. These steps are designed to be followed sequentially, from the initial feasibility study, through choosing the appropriate Route-to-Market, considering local resources, up to establishing an efficient visibility strategy in new regions.\u003c\/p\u003e\u003cp\u003eThe author has created this book with Scale-Ups in mind. For companies with limited budgets, taking a misaligned approach to global expansion can be more costly than anticipated. Such missteps can lead not only to financial losses but also to lasting scars and foster negative sentiments toward future expansion efforts.\u003c\/p\u003e\u003cp\u003eRecognizing the time constraints faced by Scale-Up management teams and their investors, this book draws from real-life, practical experience. It encourages stakeholders to invest the necessary time and resources upfront, ensuring that both the company and its leadership are thoroughly prepared for the journey to becoming a global player.\u003c\/p\u003e\u003cp\u003eEach of the four steps is also available as an individual eBook, providing the opportunity to share relevant insights with team members without needing to distribute the entire book.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jan Buis\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798301535567\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/13\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 282\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.59d","brand":"Jan Buis","offers":[{"title":"Paperback","offer_id":47427689414911,"sku":"9798301535567","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_da59f047-764f-449e-854e-dce2006cdb98.jpg?v=1761580970","url":"https:\/\/www.whiterainbookhouse.com\/products\/global-expansion-go-to-market-strategies-for-jan-buis-9798301535567","provider":"WR Book House","version":"1.0","type":"link"}