{"product_id":"global-from-day-one-elena-marceau-9789374129401","title":"Global From Day One: Launching Startups Without Borders","description":"In today's market, your first customer might be in a country you've never visited-and your first failure might be at the checkout. This book shows how to design a company that sells worldwide from week one, turning borders into systems problems you can solve with the right stack: multi-currency payments, cross-border e-commerce, VAT and GST compliance, logistics, localisation, and trust. Instead of vague inspiration, it offers a disciplined, tool-driven path to international expansion for startups. - Learn when a Delaware C-corp vs Singapore Pte Ltd truly matters, and how to handle banking, FX, and multi-currency payments without leaking margin - Build a portable brand system-naming, trademarks, and global brand strategy-that survives language and culture shifts - Stand up stores and marketplaces that scale, from Amazon to regional platforms, with a clear playbook for marketplace selling worldwide - Hire and manage remote teams legally, choose channels that compound, and instrument country-level unit economics that investors trust For founders, operators, and ambitious teams who suspect \"expand later\" is now a liability, this is the global startup playbook. Each chapter pairs decisions with ready-to-run tools, from tax evidence packs to procurement templates and go-to-market checklists. By the end, you'll know your Minimum Viable Geography, a sane go-to-market international plan, and the cadence to replicate it-so the next time a customer appears from abroad, you'll be ready to say yes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Elena Marceau\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 937412940X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789374129401\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Mindful Pages\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/20\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Elena Marceau","offers":[{"title":"Paperback","offer_id":48801195032831,"sku":"9789374129401","price":24.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/global-from-day-one-elena-marceau-9789374129401","provider":"WR Book House","version":"1.0","type":"link"}