{"product_id":"global-marketing-douglas-lamont-9781557868299","title":"Global Marketing","description":"Each chapter in Global Marketing features a unique three-scan model - Competitive Scan, Environmental Scan and Marketing Scan - that provides a consistent framework for analyzing the tremendous variety of global marketing problems. By using one model to determine the similarities and differences of different situations, students are provided with a clearer understanding of how to devise a marketing strategy that works across markets while taking regional differences into account. \u003cbr\u003e Global Marketing: * Discusses contemporary global issues * Covers important cultural issues * Offers a superior discussion of the global environment * Synthesizes traditional and non-traditional analysis * Emphasizes experience-based analysis Each chapter features a chapter outline, learning objectives, conclusions and questions based on the learning objectives. Global Marketing is suitable for marketing practitioners and all international marketing courses at both the undergraduate and postgraduate level.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Douglas Lamont\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1557868298\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781557868299\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/23\/1996\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 620\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.25d","brand":"Douglas Lamont","offers":[{"title":"Paperback","offer_id":44616685912319,"sku":"9781557868299","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_feeed142-271d-433d-9d21-ea91a48af353.jpg?v=1703021724","url":"https:\/\/www.whiterainbookhouse.com\/products\/global-marketing-douglas-lamont-9781557868299","provider":"WR Book House","version":"1.0","type":"link"}