{"product_id":"global-marketing-ilan-alon-9780367196097","title":"Global Marketing: Strategy, Practice, and Cases","description":"\u003cp\u003e\u003cem\u003eGlobal Marketing, \u003c\/em\u003e \u003ci\u003e3\u003csup\u003erd\u003c\/sup\u003e edition\u003c\/i\u003e, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eCoverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eA shift toward greater consideration of services marketing as more companies move away from manufacturing; \u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eA shift from developed markets to emerging markets with more dynamic environments;\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eA focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eChapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eNew material on sustainability, ethics, and corporate social responsibility-key values for any modern business; \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eShort and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003eCovering key topics not found in competing books, \u003ci\u003eGlobal Marketing\u003c\/i\u003e will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ilan Alon, Eugene Jaffe, Christiane Prange\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367196093\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367196097\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/17\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 666\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 1.34d\u003c\/p\u003e","brand":"Ilan Alon","offers":[{"title":"Paperback","offer_id":44058144178431,"sku":"9780367196097","price":89.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9298481d-81af-4c84-9e38-3f1326ff9d66.jpg?v=1685050899","url":"https:\/\/www.whiterainbookhouse.com\/products\/global-marketing-ilan-alon-9780367196097","provider":"WR Book House","version":"1.0","type":"link"}