{"product_id":"global-marketing-kate-gillespie-9780367694128","title":"Global Marketing","description":"\u003cp\u003eStrategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eIncreasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. \u003ci\u003eGlobal Marketing \u003c\/i\u003etakes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eKey updates include: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eExtensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East;\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eNew topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok;\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eUpdated exploration of often overlooked topics, such as China's state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners;\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eA stronger recognition of the need for a growth mindset, value orientation, and innovation.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eWritten in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kate Gillespie, K. Scott Swan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367694123\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367694128\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 544\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.25w x 1.55d\u003c\/p\u003e","brand":"Kate Gillespie","offers":[{"title":"Paperback","offer_id":43982047903999,"sku":"9780367694128","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e5fd2e4c-f82f-4617-aa8e-c2a07acd3495.jpg?v=1683258971","url":"https:\/\/www.whiterainbookhouse.com\/products\/global-marketing-kate-gillespie-9780367694128","provider":"WR Book House","version":"1.0","type":"link"}