{"product_id":"global-marketing-strategies-for-the-fabrizio-mosca-9781466699588","title":"Global Marketing Strategies for the Promotion of Luxury Goods","description":"Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fabrizio Mosca\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466699582\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466699588\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 356\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.81d","brand":"Fabrizio Mosca","offers":[{"title":"Hardcover","offer_id":48453665259775,"sku":"9781466699588","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_38ee2054-de74-4689-8f4d-046e29d6aec5.jpg?v=1777301527","url":"https:\/\/www.whiterainbookhouse.com\/products\/global-marketing-strategies-for-the-fabrizio-mosca-9781466699588","provider":"WR Book House","version":"1.0","type":"link"}