{"product_id":"global-observations-of-the-influence-sarmistha-sarma-9781522527275","title":"Global Observations of the Influence of Culture on Consumer Buying Behavior","description":"Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sarmistha Sarma\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522527273\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522527275\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/13\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 404\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.94d","brand":"Sarmistha Sarma","offers":[{"title":"Hardcover","offer_id":46431375524095,"sku":"9781522527275","price":225.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1fa2bdd2-5760-46b7-af09-5614450bee09.jpg?v=1735141137","url":"https:\/\/www.whiterainbookhouse.com\/products\/global-observations-of-the-influence-sarmistha-sarma-9781522527275","provider":"WR Book House","version":"1.0","type":"link"}