{"product_id":"global-sport-marketing-michel-desbordes-9781138795822","title":"Global Sport Marketing: Contemporary Issues and Practice","description":"\u003cp\u003eGlobalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.\u003c\/p\u003e \u003cp\u003eThe book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. \u003cem\u003eGlobal Sport Marketing\u003c\/em\u003e is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michel Desbordes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138795828\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138795822\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/17\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Michel Desbordes","offers":[{"title":"Paperback","offer_id":43924212383999,"sku":"9781138795822","price":74.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a956a7e7-f615-416e-9929-e5cf9bb8640c.jpg?v=1681069139","url":"https:\/\/www.whiterainbookhouse.com\/products\/global-sport-marketing-michel-desbordes-9781138795822","provider":"WR Book House","version":"1.0","type":"link"}