{"product_id":"globalization-culture-and-branding-c-torelli-9781137333315","title":"Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization","description":"With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Torelli\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137333316\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137333315\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/19\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 181\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 07\/01\/2014","brand":"C. Torelli","offers":[{"title":"Hardcover","offer_id":44717823492351,"sku":"9781137333315","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_62eee70f-f1da-46c5-9edf-fde0bfddc057.jpg?v=1705689556","url":"https:\/\/www.whiterainbookhouse.com\/products\/globalization-culture-and-branding-c-torelli-9781137333315","provider":"WR Book House","version":"1.0","type":"link"}