{"product_id":"globalization-culture-and-branding-c-torelli-9781349462186","title":"Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization","description":"Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Torelli\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349462187\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349462186\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/18\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 181\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.42d","brand":"C. Torelli","offers":[{"title":"Paperback","offer_id":43948040552703,"sku":"9781349462186","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_276e6176-6214-449d-bd3c-3407c8ddf765.jpg?v=1681522270","url":"https:\/\/www.whiterainbookhouse.com\/products\/globalization-culture-and-branding-c-torelli-9781349462186","provider":"WR Book House","version":"1.0","type":"link"}