{"product_id":"glory-days-paul-zazarine-9780837602080","title":"Glory Days: When Horsepower and Passion Ruled Detroit","description":"The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: * Why brand management for cars is not the same as for other \"branded\" products * How to position a model for the best possible tie-in promotion-and how not to * What it takes to establish and evolve a brand image\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Zazarine\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0837602084\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780837602080\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bentley Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 348\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 6.90w x 0.90d","brand":"Paul Zazarine","offers":[{"title":"Paperback","offer_id":44072835580159,"sku":"9780837602080","price":69.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c2f59083-c947-4da1-92b2-0550f371a750.jpg?v=1685444211","url":"https:\/\/www.whiterainbookhouse.com\/products\/glory-days-paul-zazarine-9780837602080","provider":"WR Book House","version":"1.0","type":"link"}