{"product_id":"go-glocal-craig-maginness-9781544510538","title":"Go Glocal: The Definitive Guide to Success in Entering International Markets","description":"\u003cp\u003eTaking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go \"glocal.\"\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eGo Glocal\u003c\/em\u003e, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it's important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIf you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Craig Maginness\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544510535\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544510538\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.69d","brand":"Craig Maginness","offers":[{"title":"Hardcover","offer_id":44254973952255,"sku":"9781544510538","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_616a9cea-d94e-4b8c-97f1-bcd0414e71a4.jpg?v=1694615384","url":"https:\/\/www.whiterainbookhouse.com\/products\/go-glocal-craig-maginness-9781544510538","provider":"WR Book House","version":"1.0","type":"link"}