{"product_id":"go-long-dennis-carey-9781613630884","title":"Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy","description":"\u003cstrong\u003e\u003cem\u003e800-CEO-READ BESTSELLER\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003e\u003cem\u003eFeatured in \u003c\/em\u003e\u003c\/strong\u003e\u003cstrong\u003eFortune\u003cem\u003e, \u003c\/em\u003eHarvard Business Review\u003cem\u003e, and \u003c\/em\u003eEntrepreneur\u003cem\u003e, \u003c\/em\u003eGo Long\u003cem\u003e is \u003c\/em\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003e\"mandatory reading for the CEOs and boards of all public companies,\" according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group.\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e \u003cem\u003eThe lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail? \u003c\/em\u003e\u003cbr\u003e \u003cbr\u003e Inspired by the CEO Academy\u003csup\u003e(R)\u003c\/sup\u003e, the annual off-the-record gathering of chief executives organized by the authors, \u003cstrong\u003e\u003cem\u003eGo Long\u003c\/em\u003e\u003c\/strong\u003e reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth.\u003cbr\u003e \u003cbr\u003e In \u003cstrong\u003e\u003cem\u003eGo Long\u003c\/em\u003e\u003c\/strong\u003e, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.\u003cbr\u003e Why did CEO \u003cstrong\u003eLarry Merlo\u003c\/strong\u003e allow \u003cstrong\u003eCVS\u003c\/strong\u003e to take a $2 billion hit--on purpose? \u003cul\u003e\n\u003cli\u003eHow did former CEO \u003cstrong\u003eAlan Mulally\u003c\/strong\u003e maneuver \u003cstrong\u003eFord's\u003c\/strong\u003e $48 billion turnaround?\u003c\/li\u003e\n\u003cli\u003eHow did director \u003cstrong\u003eMaggie Wilderotter\u003c\/strong\u003e and her fellow board members engage top management to embark on an unusual exercise to help \u003cstrong\u003eHewlett Packard Enterprise\u003c\/strong\u003e build a long-term strategy?\u003c\/li\u003e\n\u003cli\u003eWhy did former CEO \u003cstrong\u003ePaul Polman\u003c\/strong\u003e turn back to \u003cstrong\u003eUnilever's\u003c\/strong\u003e original mission of leading with a purpose to fuel profits?\u003c\/li\u003e\n\u003cli\u003eHow did former \u003cstrong\u003eVerizon\u003c\/strong\u003e CEO \u003cstrong\u003eIvan Seidenberg\u003c\/strong\u003e convince his investors and board to allow him to make a $150 billion bet?\u003c\/li\u003e\n\u003cli\u003eHow did former \u003cstrong\u003eCEO George Buckley\u003c\/strong\u003e find a way to address investor calls for \u003cstrong\u003e3M\u003c\/strong\u003e to spend less on research and development while still finding a way to innovate?\u003c\/li\u003e\n\u003c\/ul\u003eThese leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dennis Carey, Brian Dumaine, Michael Useem\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1613630883\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781613630884\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wharton School Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/08\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 0.30d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 09\/15\/2018","brand":"Dennis Carey","offers":[{"title":"Paperback","offer_id":43991709974783,"sku":"9781613630884","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_72b88ab2-782a-48b1-8a34-fc0cd9bc22d2.jpg?v=1683311778","url":"https:\/\/www.whiterainbookhouse.com\/products\/go-long-dennis-carey-9781613630884","provider":"WR Book House","version":"1.0","type":"link"}