{"product_id":"go-naked-michael-smith-9781911121206","title":"Go Naked: The Credible Expert: How to Stand Out In Medical Sales, Create More Opportunities, And Grow Your Business","description":"\u003cp\u003e\u003cstrong\u003eThe selling environment and role of the sales professional have changed.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eForever.\u003c\/p\u003e\u003cp\u003eGone are the days when the organisation, the product, or the solutions provided the greatest opportunity for differentiation. Today is no longer about features and benefits, need-satisfaction, or solution selling; it's about the role that the sales professional plays as the single biggest point of differentiation.\u003c\/p\u003e\u003cp\u003eThe Credible Expert provides you, the sales professional, with the second installment of the GO NAKED series, this time with an even more thought-provoking and practical perspective on how to stand out, create more opportunities, and grow your business.\u003c\/p\u003e\u003cp\u003eIt breaks down the steps required for securing opportunities and making sales so that - irrespective of your experience - you will be able to select the right customers, deliver compelling messages, learn how to create personal value and significance, and develop thought-provoking and change-enabling discussions. Everything is geared towards one thing: making you the most successful salesperson possible.\u003c\/p\u003e\u003cp\u003eBased on the inherent belief that it's the salesperson that makes the biggest difference in delivering successful outcomes, this book will provide you with a step-by-step guide to becoming the Credible Expert in your market. By following its methodology, you will stand out, create more opportunities, and deliver business success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Smith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1911121200\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781911121206\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dark River\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/18\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 206\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Michael Smith","offers":[{"title":"Paperback","offer_id":44043141153023,"sku":"9781911121206","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_872ca1da-8a7b-48a4-80d6-c2c7e73d1eab.jpg?v=1684965479","url":"https:\/\/www.whiterainbookhouse.com\/products\/go-naked-michael-smith-9781911121206","provider":"WR Book House","version":"1.0","type":"link"}