{"product_id":"go-to-market-like-you-john-braze-9798993159010","title":"Go To Market Like You Mean It: The Tactical Field Guide For Scaling SaaS Revenue","description":"\u003cp\u003e\u003cstrong\u003eGO TO MARKET LIKE YOU MEAN IT: The Tactical Field Guide for Scaling SaaS Revenue\u003c\/strong\u003e is the first book in the \u003cem\u003eGo To Market Like You Mean It(TM)\u003c\/em\u003e series.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is a practical operating system for B2B SaaS founders and operators who need a repeatable revenue engine, not more theory. Most startups fail not because of product quality, but because their go-to-market motion never becomes predictable.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by the operators at Mir Meridian, this field guide distills real-world experience building and scaling revenue systems from zero to $100M+. It is designed for founders, CEOs, and revenue leaders navigating founder-led sales, early scale, or stalled growth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you will learn how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild a 30-day RevOps backbone that exposes funnel leaks\u003c\/li\u003e\n\u003cli\u003eDefine ICPs based on actual buying behavior\u003c\/li\u003e\n\u003cli\u003eCreate scalable messaging beyond the founder\u003c\/li\u003e\n\u003cli\u003eHire and manage sales teams with clear scorecards and operating rhythms\u003c\/li\u003e\n\u003cli\u003eRun disciplined founder-led or founder-light sales motions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEach chapter delivers actionable frameworks, operator commentary, and ready-to-use templates built for startup environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you are done guessing and ready to build a revenue machine with intent, this book is your starting point and the foundation for the \u003cem\u003eGo To Market Like You Mean It(TM)\u003c\/em\u003e series.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Braze,Ash Archibald,Carlos Vadillo\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798993159010\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Mir Meridian Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/09\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"John Braze","offers":[{"title":"Hardcover","offer_id":48447249678591,"sku":"9798993159010","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_31ffe2f2-0fec-4ec3-b585-e4bc6442941d.jpg?v=1777229847","url":"https:\/\/www.whiterainbookhouse.com\/products\/go-to-market-like-you-john-braze-9798993159010","provider":"WR Book House","version":"1.0","type":"link"}