{"product_id":"go-to-market-made-easy-jonathan-patrick-9798306776675","title":"Go-to-Market Made Easy: Your Roadmap to Customer Acquisition","description":"You are competing with \u003cb\u003e30,000 new products that enter the marketplace every year\u003c\/b\u003e.\u003cp\u003eNearly ALL of them, \u003cb\u003eabout 95%, will fail\u003c\/b\u003e, according to Clayton Christensen, a well-respected Harvard professor.\u003c\/p\u003e\u003cp\u003eThe reason that so many new ventures fail is simple - the go-to-market (GTM) strategy failed.\u003c\/p\u003e\u003cp\u003eEvery other reason, a lack of funding, cash-flow problems, and other reasons, comes back to a lack of ability to find and win the right customers.\u003c\/p\u003e\u003cp\u003eThink about it. You don't have cash-flow problems if your product is selling well.\u003c\/p\u003e\u003cp\u003eYou can self-fund, or bootstrap, the growth of your business if your product is selling well, or at least most business models can.\u003c\/p\u003e\u003cp\u003eBut, that isn't the reality for nearly every new product.\u003c\/p\u003e\u003cp\u003eWhere they go wrong is the founder(s) have a good idea and they charge forward without a go-to-market strategy, so they: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eDon't understand their target market(s) at an intimate level.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eDon't know what pricing strategies work best for their target market(s).\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSkip over performing market research that allows them to carve out their own niche.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eSpend too much energy, money, and time on the early versions of their product.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eThose mistakes ⬆️ are exactly what I'm going to help you avoid. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eI'm going to show you the exact playbook I have used for taking over $300,000,000 worth of products to market. \u003cp\u003eIf you are starting a new business or need to dial in your go-to-market strategies for an existing business, this information is for you.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jonathan Patrick\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798306776675\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/10\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 74\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.15d","brand":"Jonathan Patrick","offers":[{"title":"Paperback","offer_id":48851107414271,"sku":"9798306776675","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/go-to-market-made-easy-jonathan-patrick-9798306776675","provider":"WR Book House","version":"1.0","type":"link"}