{"product_id":"godfather-marketing-gianluigi-guido-9783031690105","title":"Godfather Marketing: Prophecies for the Markets of the Future","description":"\u003cp\u003eIn a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires. To address this issue, firms will be called upon to grant favors even before selling products, offering solutions to consumers in exchange for their unwavering loyalty.\u003c\/p\u003e \u003cp\u003eThis compelling book presents a unique and provocative new vision of future markets, where firms evolve into organizations reminiscent of \"mafia families\" stripped of criminal connotations, establishing relationships with their customers based on satisfaction, reciprocation, recognition of merit, and punishment of wrongdoing. In a \"Credibility Economy\", where the quality of information supersedes its quantity, especially with the development of AI, this approach gives firms a competitive edge through the creation of a trusted network grounded in a code of honor.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eGodfather Marketing\u003c\/em\u003e offers an engaging, accessible, and fresh perspective on marketing, where readers will discover unique insights on consumer behavior and market dynamics, highlighting how they can benefit the broader community, provided appropriate measures are taken to safeguard personal freedom.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gianluigi Guido\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031690109\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031690105\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.50d","brand":"Gianluigi Guido","offers":[{"title":"Hardcover","offer_id":46401607565567,"sku":"9783031690105","price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5481cc20-6c65-4fac-bb89-8e5d825e373b.jpg?v=1733888099","url":"https:\/\/www.whiterainbookhouse.com\/products\/godfather-marketing-gianluigi-guido-9783031690105","provider":"WR Book House","version":"1.0","type":"link"}