{"product_id":"gods-in-the-bazaar-kajri-jain-9780822339267","title":"Gods in the Bazaar: The Economies of Indian Calendar Art","description":"\u003ci\u003eGods in the Bazaar\u003c\/i\u003e is a fascinating account of the printed images known in India as \"calendar art\" or \"bazaar art,\" the color-saturated, mass-produced pictures often used on calendars and in advertisements, featuring deities and other religious themes as well as nationalist leaders, alluring women, movie stars, chubby babies, and landscapes. Calendar art appears in all manner of contexts in India: in chic elite living rooms, middle-class kitchens, urban slums, village huts; hung on walls, stuck on scooters and computers, propped up on machines, affixed to dashboards, tucked into wallets and lockets. In this beautifully illustrated book, Kajri Jain examines the power that calendar art wields in Indian mass culture, arguing that its meanings derive as much from the production and circulation of the images as from their visual features. \u003cp\u003eJain draws on interviews with artists, printers, publishers, and consumers as well as analyses of the prints themselves to trace the economies--of art, commerce, religion, and desire--within which calendar images and ideas about them are formulated. For Jain, an analysis of the bazaar, or vernacular commercial arena, is crucial to understanding not only the calendar art that circulates within the bazaar but also India's postcolonial modernity and the ways that its mass culture has developed in close connection with a religiously inflected nationalism. The bazaar is characterized by the coexistence of seemingly incompatible elements: bourgeois-liberal and neoliberal modernism on the one hand, and vernacular discourses and practices on the other. Jain argues that from the colonial era to the present, capitalist expansion has depended on the maintenance of these multiple coexisting realms: the sacred, the commercial, and the artistic; the official and the vernacular.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kajri Jain\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0822339269\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780822339267\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Duke University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 448\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.95h x 7.12w x 1.07d\u003c\/p\u003e","brand":"Kajri Jain","offers":[{"title":"Paperback","offer_id":43926531408127,"sku":"9780822339267","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_0029d375-47b4-4692-a941-975b8f98c67f.jpg?v=1681083583","url":"https:\/\/www.whiterainbookhouse.com\/products\/gods-in-the-bazaar-kajri-jain-9780822339267","provider":"WR Book House","version":"1.0","type":"link"}