{"product_id":"goin-viral-gabriel-a-peoples-9780252046643","title":"Goin' Viral: Uncontrollable Black Performance","description":"Black virality refers to the spread of Black performance that becomes uncontrollable because of its rapid and ubiquitous circulation through popular media. Gabriel A. Peoples examines Black people and representations of Black people that have gone viral from the eighteenth century to today. \u003cp\u003e Peoples's analysis ranges from abolitionist and proslavery visual culture to \u003ci\u003eDo the Right Thing\u003c\/i\u003e to \"Bed Intruder Song\" and the cellphone video of Derrion Albert's murder. After identifying these moments, he considers how performances go viral in Black ways. He also thinks through the ways Black virality circulates ideas that materially affect Black life. As he shows, an interacting person's vulnerability to racialized gender and racialized sexuality knowledge inspires how they spread a performance. Non-iconic elements of viral moments reveal hard-to-find nuances of Black life while the artists and others represented in viral moments promote both collective and individual liberation by harnessing their visibility and audibility. \u003c\/p\u003e\u003cp\u003e Rigorous and expansive, \u003ci\u003eGoin' Viral\u003c\/i\u003e uses Black virality as a new way to understand and frame Black performances. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gabriel A. Peoples\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0252046641\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780252046643\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Illinois Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/22\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs","brand":"Gabriel A. Peoples","offers":[{"title":"Hardcover","offer_id":46795306336511,"sku":"9780252046643","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2f813fa5-7e16-43f8-af09-b41723907dba.jpg?v=1744947214","url":"https:\/\/www.whiterainbookhouse.com\/products\/goin-viral-gabriel-a-peoples-9780252046643","provider":"WR Book House","version":"1.0","type":"link"}