{"product_id":"going-global-starting-small-jonny-9783384232434","title":"Going Global, Starting Small: The Rise of the Mini-Multinational","description":"Forget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance, opting for a \"think global, act local\" approach. They leverage technology and remote talent to establish a presence in multiple countries, often focusing on niche markets. While lacking the size of traditional multinationals, mini-multinationals are agile and adaptable. They can quickly respond to local needs and capitalize on opportunities before larger players catch on. Their success story challenges the one-size-fits-all model of internationalization, demonstrating that global ambitions can start small and scale rapidly\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jonny\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3384232437\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783384232434\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tredition Gmbh\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/18\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 134\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d","brand":"Jonny","offers":[{"title":"Paperback","offer_id":46110915723519,"sku":"9783384232434","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_278eb595-58bf-424b-85b4-4e9fbc204a3a.jpg?v=1725470137","url":"https:\/\/www.whiterainbookhouse.com\/products\/going-global-starting-small-jonny-9783384232434","provider":"WR Book House","version":"1.0","type":"link"}