{"product_id":"going-global-susan-c-awe-9781591586517","title":"Going Global: An Information Sourcebook for Small and Medium-Sized Businesses","description":"\u003cp\u003e\u003cb\u003eThis title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? \u003ci\u003eGoing Global: An Informational Sourcebook for Small and Medium-Sized Businesses\u003c\/i\u003e is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eGoing Global\u003c\/i\u003e offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Susan C. Awe\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1591586518\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781591586517\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Libraries Unlimited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/25\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLJ Best Reference Sources\u003c\/i\u003e 11\/15\/2009 pg. 46\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 04\/01\/2010\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2009 pg. 110","brand":"Susan C. Awe","offers":[{"title":"Paperback","offer_id":48439793680639,"sku":"9781591586517","price":57.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_711da5b2-31cd-4f82-966f-957869a44570.jpg?v=1777179291","url":"https:\/\/www.whiterainbookhouse.com\/products\/going-global-susan-c-awe-9781591586517","provider":"WR Book House","version":"1.0","type":"link"}