{"product_id":"going-on-offense-behnam-tabrizi-9781646871377","title":"Going on Offense: A Leader's Playbook for Perpetual Innovation","description":"\u003cb\u003e#2 \u003ci\u003eWALL STREET JOURNAL\u003c\/i\u003e BESTSELLER\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eNEXT BIG IDEA BOOK CLUB 2023 MUST-READ BOOK\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFEATURED IN \u003ci\u003eHARVARD BUSINESS REVIEW\u003c\/i\u003e, \u003ci\u003eFORTUNE\u003c\/i\u003e, \u003ci\u003eFAST COMPANY\u003c\/i\u003e, AND \u003ci\u003eBIG THINK\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSELECTED AS ONE OF THE TOP FIVE BUSINESS BOOKS BY \u003ci\u003eUSA TODAY\u003c\/i\u003e, \u003ci\u003eFORBES\u003c\/i\u003e, \u003ci\u003eINC\u003c\/i\u003e., AND \u003ci\u003eENTREPRENEUR \u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFrom the bestselling author of \u003ci\u003eRapid Transformation\u003c\/i\u003e and \u003ci\u003eThe Inside-Out Effect\u003c\/i\u003e, this essential guide is designed to transform organizations and their employees into a powerhouse of perpetual innovation. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eHow do the most innovative and agile companies develop a winning mindset that runs throughout the entire organization? \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eGoing on Offense\u003c\/i\u003e is a powerful resource for anyone looking to transform their organization and their people into a perpetual innovator. Based on a comprehensive seven-year study from Stanford University, \u003ci\u003eGoing on Offense\u003c\/i\u003e provides an insider view into the drivers of success and challenges in 26 organizations--including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks--along with actionable advice on replicating their winning approaches. In addition, the book highlights the similarities and differences among their five cultures, which, interestingly, mirror the five icons of industry who are leading or led them: Steve Jobs (Apple), Elon Musk (Tesla), Jeff Bezos (Amazon), Satya Nadella (Microsoft), and Howard Schultz (Starbucks). The findings draw on a survey of over six thousand executives, academics, and consumers and interviews with several dozen current and former employees of most of the 26 firms. \u003cp\u003e\u003c\/p\u003eExplore the challenges of once-innovative tech giants like Facebook and Google and the factors behind their struggles. Delve into the reasons behind an organization's decline through in-depth analysis and real-world examples. \u003ci\u003eGoing on Offense\u003c\/i\u003e analyzes these cases and offers a practical playbook for companies and individuals looking to transform into a winning mindset. \u003cp\u003e\u003c\/p\u003eWritten by world-renowned expert in transformation, bestselling author, and award-winning teacher, scholar, and global advisor, Behnam Tabrizi, \u003ci\u003eGoing on Offense\u003c\/i\u003e is a must-read for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense--continually improving its culture, adapting to new environments, and expanding into new territories.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Behnam Tabrizi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1646871375\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781646871377\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ideapress Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/22\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.10d","brand":"Behnam Tabrizi","offers":[{"title":"Hardcover","offer_id":48439930454271,"sku":"9781646871377","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2b81c8c5-192d-42fd-8d73-b3ce714cc515.jpg?v=1777179783","url":"https:\/\/www.whiterainbookhouse.com\/products\/going-on-offense-behnam-tabrizi-9781646871377","provider":"WR Book House","version":"1.0","type":"link"}