{"product_id":"good-for-business-andrew-benett-9780230103450","title":"Good for Business: The Rise of the Conscious Corporation","description":"\u003cp\u003eIn order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. \u003ci\u003eGood for Business\u003c\/i\u003e outlines four key elements that will serve as the cornerstones of the most successful businesses of the future: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e* Purpose Beyond Profit \u003cbr\u003e* Humanized Leadership \u003cbr\u003e* Corporate Consciousness \u003cbr\u003e* Collaborative Partnerships \u003cp\u003e\u003c\/p\u003eToday, brands matter a lot, and what companies we do business with also matters. In \u003ci\u003eGood For Business\u003c\/i\u003e, the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrew Benett, Cavas Gobhai, Ann O'Reilly\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230103456\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230103450\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e St. Martin's Griffin\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/23\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.85h x 5.60w x 0.68d","brand":"Andrew Benett","offers":[{"title":"Paperback","offer_id":43990114337023,"sku":"9780230103450","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1c5d38e6-a07d-47a3-9fd6-0aa651912e22.jpg?v=1683303075","url":"https:\/\/www.whiterainbookhouse.com\/products\/good-for-business-andrew-benett-9780230103450","provider":"WR Book House","version":"1.0","type":"link"}