{"product_id":"good-is-the-new-cool-afdhel-aziz-9781394281756","title":"Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers","description":"\u003cp\u003e\u003cb\u003eHow brands can evolve to win with conscious consumers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eGood Is the New Cool Guide to Meaningful Marketing\u003c\/i\u003e is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands--from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan--to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.\u003c\/p\u003e \u003cp\u003eIn this book, readers will learn about: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growth\u003c\/li\u003e \u003cli\u003eThe Seven Steps of Meaningful Marketing, including \"Think Citizens Not Consumers,\" \"Solve Problems from the Everyday to the Epic,\" and \"People are the New Media\"\u003c\/li\u003e \u003cli\u003eHow brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eThe \u003ci\u003eGood Is the New Cool Guide to Meaningful Marketing\u003c\/i\u003e earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 companies, seeking to ride the winds of change and market in a better, more meaningful way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Afdhel Aziz, Bobby Jones\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394281757\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394281756\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/11\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Afdhel Aziz","offers":[{"title":"Hardcover","offer_id":46526702747903,"sku":"9781394281756","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2d33dd8a-a8bc-44d0-8dc7-e8911fd4084c.jpg?v=1737556925","url":"https:\/\/www.whiterainbookhouse.com\/products\/good-is-the-new-cool-afdhel-aziz-9781394281756","provider":"WR Book House","version":"1.0","type":"link"}