{"product_id":"good-works-philip-kotler-9781118206683","title":"Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line","description":"\u003cb\u003eBusinesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!\u003c\/b\u003e \u003cp\u003eMarketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.\u003c\/p\u003e \u003cp\u003eBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate \"causewashers\" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. \u003ci\u003eGood Works\u003c\/i\u003e is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts \u003ci\u003eand\u003c\/i\u003e bottom-line business results.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGood Works\u003c\/i\u003e is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses \u003c\/li\u003e \u003cli\u003e Explains how to balance social and business goals \u003c\/li\u003e \u003cli\u003e Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eGood Works\u003c\/i\u003e, you'll find that you can generate significant resources for your cause while achieving financial success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Kotler, David Hessekiel, Nancy R. Lee\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118206681\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118206683\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/05\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.12h x 6.43w x 0.99d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 06\/01\/2013","brand":"Philip Kotler","offers":[{"title":"Hardcover","offer_id":43924123320575,"sku":"9781118206683","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_8d4921d1-5674-421c-93d8-93605e06573b.jpg?v=1681068615","url":"https:\/\/www.whiterainbookhouse.com\/products\/good-works-philip-kotler-9781118206683","provider":"WR Book House","version":"1.0","type":"link"}