{"product_id":"graduate-to-a-great-career-catherine-kaputa-9781857886405","title":"Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals Can Launch Brand You","description":"\u003cb\u003eWhat you need to know that you didn't learn at college \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThis is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right. \u003cp\u003e\u003c\/p\u003eIn today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand? \u003cp\u003e\u003c\/p\u003eMarketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries. \u003ci\u003e \u003c\/i\u003e\u003cp\u003e\u003c\/p\u003eGraduate to a Great Career will give you the tools you need to survive and show you how to thrive by creating Brand You.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Catherine Kaputa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1857886402\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781857886405\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Nicholas Brealey Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/14\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.90d","brand":"Catherine Kaputa","offers":[{"title":"Paperback","offer_id":46334514594047,"sku":"9781857886405","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8965f72f-dd72-4e05-998d-c35b0865d738.jpg?v=1731467032","url":"https:\/\/www.whiterainbookhouse.com\/products\/graduate-to-a-great-career-catherine-kaputa-9781857886405","provider":"WR Book House","version":"1.0","type":"link"}