{"product_id":"graphic-design-thinking-ellen-lupton-9781568989792","title":"Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form","description":"\u003cb\u003e\"A 'must have' in the design arsenal.\"--Cat Normoyle, Professor of Graphic Design, East Carolina University \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\"Provides enough thinking techniques to break out of even the worst creative rut.\"--\u003ci\u003eCreative Woman's Circle\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eLegendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.\u003ci\u003eGraphic Design Thinking\u003c\/i\u003e explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with \u003ci\u003eThinking with Type\u003c\/i\u003e, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent. \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePresents a wide range of methods applicable to any brainstorming scenario.\u003c\/b\u003e\u003cbr\u003e- Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form\u003cbr\u003e- From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods\u003cbr\u003e- Learn to approach problems through focus groups, interviewing, brand mapping, and co-design \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIncludes discussions with leading professional designers.\u003c\/b\u003e Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eGraphic Design Thinking\u003c\/i\u003e is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jennifer Cole Phillips\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1568989792\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781568989792\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Princeton Architectural Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/13\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 7.00w x 0.60d","brand":"Jennifer Cole Phillips","offers":[{"title":"Paperback","offer_id":44050039537919,"sku":"9781568989792","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d8a4af00-f319-4c52-a3b8-b7ec95ed5327.jpg?v=1685004851","url":"https:\/\/www.whiterainbookhouse.com\/products\/graphic-design-thinking-ellen-lupton-9781568989792","provider":"WR Book House","version":"1.0","type":"link"}